A presidential campaign won’t be complete without the ads. A political ad is one of the easiest ( and most costly) and effective ways to get the candidates’ messages delivered to the voters. The political ads have made their own evolution from simple print to tv and now viral. And now, campaign videos have become a staple for all candidates. The candidates have become more competitve when it comes to who has the best presidential campaign video.
Presidential campaign videos cannot be undermined but measuring their actual effects to the voters is hard. A video can have a million views but then one cannot really tell if these views will convert to votes. But nevertheless, voters always look forward to the presidential campaign videos.
Thanks to Youtube, was able to dug up the most thought-provoking and entertaining presidential campaign videos.
1. Ike Eisenhower’s We like Ike, the man from Abilene
This video is like a cartoon version of the Grinch. In an era of the Cold war between the US and the Soviet Union, seeing humor in the elections was a relief to all. Eisenhower won 55% of the popular vote and winning 39 of the 48 states.
2. JFK’s Kennedy, Kennedy, Kennedy, Kennedy
Nothing beats the power of retention. The constant repetition of the name really gave him an edge. True, the ad was just about moving pictures but his charm cannot be underestimated, even if he would have not ran for president or any other office whatsoever.
3. Lyndon Johnson’s Daisy Ad
This is one of the classic political ads in existence. The effect it had was so powerful and this effect still resonates until today. Johnson just took office after Kennedy’s assassination. Daisy, the little girl, deliberately miscounted and the innocence she displayed really delivered the message that if the people don’t love one another, then death is next. I bet, the grown-up Daisy is an advocate of anti-war.
4. Ronald Reagan’s The Bear
This is one of those presidential campaign ads that didn’t mention almost anything about Reagan running for President. The symbolism was so powerful that it took Reagan to the White House. At first, was not able to see the connection between peace and the bear but then, despite it’s scary demeanor, the bear is a peaceful creature that will not attack unless provoked.
5. John McCain’s Obama is a celebrity but not ready to lead
Now, this stirred up worldwide controversy as it arrived at the era of viral videos. We all know how Paris Hilton responded and we have to watch and standby if this will give McCain boost for the good or for the worst.
Politics will continue to evolve and the candidates will get more creative, well their campaign teams will get more creative. Presidential campaign ads sugarcoat a candidates’ platforms, but voters should not let themselves be swept in their feet merely by these ads, hear the specifics, and never be afraid to ask questions about them.
